HC Ajoie reports a profit and a budget increase

As RFJ reports, the profits of HC Ajoie SA reached nearly 105,000 francs. Revenue hit a record high of 13.8 million francs. While attendance at first-team games remained stable, game revenue showed an increase, mainly from food and beverage sales. The board of directors also worked to secure substantial advertising revenue.

As for the budget, board member Claude Girardin notes that the budget for the upcoming season will total 15.6 million francs, an increase of approximately one and a half million francs compared to the previous fiscal year. The increase is possible thanks to expected revenues due to 90 more seats available in the arena, a new complex to accommodate spectators before and after games, and new advertising products.